I was going to call the Book Stock Market “Stories” but the advice was that it was more commercial to call it “Secrets”. I felt that if we wanted to be commercial I should have called it “Harry Potter and the key to making three million dollars in half an hour” but they didn’t go for it.
The real title of the book should be “How not to F it up in the stock market written as a series of entertaining short stories that also educate and explain.” But that wasn’t commercial either.
Marketing is a funny thing. The bigger the hollow impossible promise the more they buy.
The December Edition of the money Magazine sells almost 50% more than any other month because it contains their annual “The Best of the Best” round up of the 101 best products in the money arena. From Home Loans to credit cards, to phone plans.
Also in there is an annual article by Dymocks of their Top 10 best-selling finance books. An image of the article is below. Is that me sitting on top of Rich Dad Poor Dad? Must be a good book.
By the way, new subscribers to Marcus Today get a copy of my book with their subscription.
From: G**** C***** [mailto:********@*****.com]
Sent: Wednesday, 8 December 2010 10:20 PM
Subject: "Stock Market Secrets"
Gents, I just thought I'd drop a quick feedback email about the book:
As a keen reader but with the concentration span of a "dead newt", I have bought around 20 books a year for the past 10 years but until I read this one I had never finished one.
It's very important to entertain while educating (I apply the same principles in my Profession) and this book was a breath of fresh air.
After 7 days and 8 bottles of red not only have i finished it but can't wait to read it again.
Thank you, you have restored my faith.
From: D*** M******* [mailto:***********@optusnet.com.au]
Sent: Tuesday, 4 January 2011 10:14 PM
Subject: Feedback on Stockmarket secrets
I just thought I would drop a quick line to say how much I enjoyed the book. I thought it was a great read - very entertaining. I think I enjoyed Marcus's philosophy and attitude towards life more than the bits about the stock market. Very refreshing. I was nodding all the way through the book. Thank you so much for a great read.
From: D****** F******* [mailto:************@bigpond.com]
Sent: Tuesday, 8 March 2011 1:48 PM
To: Marcus Today
As mentioned to you today; many thanks to Marcus for the book; which is by far the best book on the subject that I have read. Marcus is right on the money.